Selling your property soon? Richard Bernstone and Alex Newall offer their advice on what you should do (and not do!) when photographing your property.
Richard Bernstone, Director at Aston Chase
- Ensure that the property has been cleaned
- Clear all clutter from rooms being photographed.
- Fresh flowers to be added to principal areas
- Always photograph exteriors with ‘bluest sky’ possible – reschedule if poor /grey weather!
- Check to establish when sun is on front of the property and in the garden – may require 2 visits.
- Use a PROFESSIONAL property photography who has good lighting and camera equipment – if your home is well presented you want to capture the best images which reflect what you are selling.
- Check the angles of the room through the lens – the obvious shot may not be the best shot.
- Try to have focal points and feature shots of exclusive details to your home.
- Make sure appropriate lights are on in each room – but that doesn’t mean ‘every’ light – try to create a relaxed mood.
- Don’t photograph ‘everything’ – leave some surprises for when the buyer actually inspects – the brochure is designed to provide a flavour of what’s on offer and to entice a buyer to view.
Remember: Your home is possibly you most valuable asset – don’t try and cut corners with photography/marketing material with ‘cheap’ images. Mistakes in photographing your property could prove very costly in the long run!
Alex Newall, Managing Director, Barnes Private Office
DRONES: When photographing your property, don’t use a drone from right above your house looking down at the roof! It looks awful. Drones are fantastic for showing your house in its setting with the view behind your house and showing the whole façade and immediate grounds.
ARCHITECTURAL photography is often better to show detail and give a glimpse of the room – leave something for the viewing. Tempt people, don’t necessarily show all of your best features in the brochure / advert (whether online or printed). Some features should tempt them to view.
LIGHTING: photograph your house at all hours of the day and evening. It will hugely benefit the images you achieve.
PHOTOGRAPHER: Definitely use a professional photographer, whether you are selling at £100k or £100m.
Photo Credits: Tony Murray Photography
FURTHER READING: Tony Murray: The Secrets of Photographing Homes