We asked Charlie Parkin of Aylesford International and Richard Bernstone of Aston Chase if their clients were looking to escape to the coast or to the Cotswolds for a holiday break or a new home.
Charlie Parkin, Associate Director at Aylesford International
The Cotswolds definitely appeals to a lot of Londoners looking to escape the city but want a similar offering of good gastro pubs, restaurants and pampering, such as can be found at Daylesford and Soho Farmhouse. However, as far as coastal hot spots go, parts of the Jurassic coast in Dorset are perennial favourites with many Londoners owning a second home in the rural county. The journey can be tiresome, but rail connections are good and once there the roads are quiet and as far away from London’s gridlock as one can imagine. Village around Wareham are popular offering pretty period cottages and The Priory country house hotel.
Studland Bay is a long standing family favourite and is enhanced by The Pig on the Beach offering views of Old Harry Rocks and across to the Isle of Wight. The yachting crowd like Lymington with a thriving local community, good shops, pubs and restaurants and easy access to the New Forest and views over the Solent. Surfers have always seen Rock as a mecca, but it is now very expensive, so for a calmer atmosphere people like Biddeford on the north Devon coast, but the drive can be arduous and although the countryside and Dartmoor are marvellous, it’s pretty murky and miserable when the weather is wet and windy.
Richard Bernstone, Director at Aston Chase
“Other than taking a holiday or short break overseas, our clients tend not to be heading to the coast, but inland to The Cotswolds. They find the journey is far more practical with young children and just 90 minutes travelling time means more time to relax and enjoy the surroundings. Londoners seem to love this idyllic part of the world because it offers much of what appeals to them at home in London, but gives them a country setting, less frenetic and a beautiful yet civilised change of scene.
The recently opened Soho Farmhouse, Nick Jones’ most recent addition to his empire seems to be becoming a firm favourite with the London crowd and is frequented by many celebrities who have also bought homes in the area. This constant influx of a hip London crowd has certainly helped to push up property prices in popular Cotswold villages in recent years.”