From window displays and brochures to websites and other digital platforms, just how important are floor plans when marketing a property for sale or to let? DBPR asks Tim Hassell of Draker Lettings.
“In an age where information in general is so fluid, floor plans are nowadays a basic requirement that all tenants and purchasers should reasonably expect in all advertising material. The agents who give a more rounded view of their clients properties will attract more tenants and purchasers. Basically speaking – the more immediate information that is available to a tenant or purchaser, the more likely they will be to us that agent and the better they will feel about the agency.
There is also the crucial point of brand quality. An agent that is still not spending on a basic like floor plans will find it difficult to not look cheap and behind the times in the eyes of the general public. The only reasons an agent would not produce a floor plan would be that of cost or a lack of technology – which are both signals that I would be keen to avoid sending out.
Floor plans should be displayed on brochures, an agents website and all aggregator sites that are used.”